AI is revolutionizing strategy development by enhancing data analysis, idea generation, simulation, and communication. It plays five roles: researcher, interpreter, thought partner, simulator, and communicator—boosting all phases from design to execution. While human judgment remains key, AI increases speed, rigor, and insight accuracy. However, challenges include reliance on generic data, signal-to-noise issues, and the need for high-quality processes. Success depends on proprietary data ecosystems and strategist upskilling. AI augments—not replaces—human strategy, enabling bolder, data-informed decisions and sustained competitive advantage.

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