The document "Hitting the Mark: Why Markdowns Matter More Than Ever" highlights the critical role of strategic markdowns for U.S. retailers facing excess inventory and declining profitability in an uncertain economic environment. It outlines common mistakes in markdown management, such as over-discounting or failing to adjust pricing based on item performance. The report emphasizes the need for data-driven, tailored markdown strategies that consider item performance, store locations, and customer demand to protect margins and enhance competitiveness. Proper execution can lead to significant margin improvements and a competitive advantage.

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