The Crownpeak and Vanson Bourne study highlights the critical importance of digital agility for organizations navigating the accelerated digital evolution brought on by the pandemic. Despite the urgency, most businesses struggle due to legacy CMS and DXPs, with average implementations taking 11 months and routine tasks, like microsite creation, requiring weeks. Nearly 73% of respondents admit their organizations need improvement in digital agility, which is crucial for timely customer engagement and competitiveness. Technology limitations, such as slow implementation (40%) and usability challenges (28%), are primary barriers. Organizations must adopt agile digital platforms to unlock marketing potential and reduce reliance on overburdened IT teams.

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