The healthcare and pharmaceutical sectors face significant challenges in achieving digital agility, as revealed by a Crownpeak and Vanson Bourne survey. While 87% of organizations acknowledge the importance of speed and agility in delivering digital experiences, outdated legacy technology and dependence on IT hinder their progress. Implementing digital experience platforms (DXPs) takes an average of 10 months, with tasks like creating microsites or landing pages often taking 1.5–1.7x longer than planned. Technology limitations, such as slow implementation (46%) and excessive infrastructure costs (33%), further exacerbate delays. To compete in a digital-first market, these industries must adopt faster, more nimble platforms to empower marketing teams and improve campaign agility.

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