Capgemini’s 2024 report shows rapid generative AI adoption, with 80% of organizations increasing investment and 24% deploying it widely—up from 6% in 2023. Use spans functions from IT to marketing, delivering tangible benefits like 7.8% productivity gains and 6.7% improved customer satisfaction. AI agents are emerging as a key trend, with 82% planning adoption within 1–3 years. Organizations cite data readiness, governance, and talent as barriers. Strategic focus on ethical use, training, cybersecurity, and AI platforms is essential to scale responsibly and unlock innovation.

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