Only 3% of companies have scaled gen AI in operations, but early adopters show strong returns—some attributing over 10% of EBIT to gen AI. Success requires three steps: a focused operational strategy, strong human enablers (governance, training), and deep integration of gen AI with workflows. Case studies show gen AI improves efficiency, customer experience, and employee productivity. Companies that rethink operations, prioritize scalable use cases, and build a culture of continuous innovation can realize significant, sustainable impact. Key: governance, performance metrics, change management, and user-centric design.

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