This WEF white paper outlines four scenarios for the future of travel and tourism in 2025, shaped by health risks, economic conditions, technology, and consumer behavior. The scenarios include: 1) “Seamless Travel,” enabled by trusted digital ID systems and cross-border data sharing; 2) “Turbulent Recovery,” marked by fragmented standards and regional isolation; 3) “Safety at the Core,” where security trumps convenience, limiting innovation; and 4) “Green Light,” where sustainability drives industry transformation. Each path explores trade-offs in privacy, resilience, equity, and collaboration, helping stakeholders plan for an uncertain future.

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