The WEF’s 2025 report Travel and Tourism at a Turning Point highlights how the sector must balance rapid growth with sustainability, resilience, and equity. Travel and tourism contribute over 10% of global GDP but face challenges from climate change, talent shortages, infrastructure gaps, and shifting consumer expectations. The report calls for decarbonizing operations, investing in green infrastructure, and using digital tools for smarter, more inclusive travel experiences. Collaboration between governments, industry, and communities is essential to build resilience, protect ecosystems, and ensure the sector supports livelihoods while driving sustainable economic growth.

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