Life sciences companies face rising complexity in turning vast data into actionable insights. Many remain early in their data maturity journey, struggling with siloed systems and limited governance. An evolved data strategy requires six pillars: alignment with business goals, robust governance, advanced analytics and AI/ML, strong security, innovative data integration, and a culture of continuous improvement. IQVIA highlights best practices such as building business-driven data catalogs, leveraging AI/ML responsibly, ensuring privacy compliance, and promoting data-driven culture. Organizations that invest strategically can unlock ROI, improve efficiency, and achieve sustainable enterprise excellence.

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