Biopharma and MedTech companies are investing heavily in omnichannel engagement, yet many struggle to move beyond strategy into execution. Challenges include siloed teams, disconnected data, limited personalization, and fixation on perfection. IQVIA identifies a path forward with agile brand promotion built on connected customer data, advanced analytics, and scalable infrastructure. Four archetypes—organization-led, scale-led, capability-led, and infrastructure-led—show emerging value. Companies leveraging IQVIA’s Connected Intelligence have achieved 20%+ ROI gains, 40% revenue growth, and 25% higher engagement by shifting to adaptive, insight-driven, and operationally integrated models.

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