Telecom firms face flat revenues, market saturation, and innovation hurdles due to data silos, risk-averse culture, and slow decision-making. Digital twins—virtual models of customers, networks, and processes—enable scenario testing, predictive maintenance, and faster innovation while reducing risk and cost. Use cases span network planning, churn prevention, fraud detection, and capacity optimization. Success requires accurate data models, cross-functional teams, leadership backing, and aligned incentives. By fostering collaboration and agility, digital twins can help telecoms seize opportunities in 5G, IoT, and cloud while overcoming structural barriers.

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