This white paper explores how digital twins—virtual, real-time models of organs, patients, or healthcare systems—are transforming personalized medicine, diagnostics, and operations. By integrating data from imaging, wearables, and EHRs, they enable precise simulations for treatment planning, drug development, and hospital management. Applications include AI-driven cardiac diagnostics, surgical planning, and workflow optimization, driven by advances in AI, IoT, and regulatory support. Challenges include data silos, interoperability, ethics, and resource constraints. Future potential spans mental health, multi-omics integration, and public health. IQVIA MedTech offers expertise in data, analytics, and regulatory strategy to help organizations harness digital twins.

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