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E-commerce 2.0: Outcome-based personalized shopping with generative AI

E-commerce 2.0: Outcome-based personalized shopping with generative AI

Capgemini
Pages 17 Pages

E-commerce 2.0: Outcome-Based Personalized Shopping with Generative AI explores how generative AI is set to revolutionize online retail. Moving beyond convenience, GenAI enables personalized, problem-solving customer experiences through real-time interactions and content creation. It empowers businesses to automate search, recommendations, promotions, and customer support using tools like GPT-4, ChatGPT, DALL·E 2, and more. This shift allows even non-experts to generate and refine content, transforming how brands attract, engage, and retain customers—marking a major evolution in digital commerce.

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