As the global economic outlook shifts to cautious optimism, the significance of digital transformation in financial services has become increasingly evident. The emergence of targeted digital offerings from disruptive newcomers has made it challenging for established institutions to keep up with the market. Customers now expect services and products that were once considered futuristic as a standard and the rise of online-only banks highlights the growing preference for digital interactions. Adopting Open Finance and the growing need to invest in customers’ financial health are developments that traditional providers and disruptors can no longer ignore.

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