Since the 1970s, technology has undergone significant transformations roughly every decade, from mainframes to personal computers, then to graphical user interfaces in the 1980s, the Internet in the 1990s, and smartphones in the 2000s. Now, we are entering the era of "Digital Reality," encompassing AR, VR, MR, 360° video, and immersive experiences. These technologies redefine interaction with data through gestures, emotions, and gaze, offering new ways to solve business problems and create competitive advantages. The text explores the market potential, challenges, and applications of these technologies.

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