Whitepaper CIAM buyer’s guide How to pick the right solution for your business. 1 CIAM buyer’s guide Contents Whitepaper 2 Your CIAM potential 5 Customer experience 10 Scalability 12 Extensibility 16 Security 19 Customer insights 22 Operational costs 25 Planning for CIAM successWhitepaper 2 CIAM buyer’s guide 2 Your CIAM potential Having an online presence should be good for business. Online, you can learn more about your customers throughout their entire customer journeys, which helps you understand how best to communicate about new products and changes in service. Digital channels can facilitate direct customer input on how you can improve what you make and how you make it — and how you can attract new customers. However, it can be challenging for companies to build user

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