Oaklins' TMT webinar series opened with a deep dive into the fast-growing creator economy, highlighting its role in reshaping media, advertising, and consumer behavior. Experts emphasized the power shift to consumers and the rise of creator trust, which drives engagement and ROI beyond traditional media. Key drivers include monetization tools, audience personalization, and ad spend shifting to social platforms. The sector is attracting investment, yet faces valuation and transparency challenges. As AI avatars, global content access, and creator-led commerce mature, consolidation and professionalization are expected to define the next phase of growth.

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