The article outlines major shifts shaping the creator economy in 2025 and beyond. Long-form content is making a comeback, offering greater depth and viewer engagement versus short-form alone. Platform payouts remain low for many creators, adding pressure to diversify income. Other key trends include: creators building for niche audiences, leveraging AI tools and workflows, owning their fan-relationships rather than relying solely on algorithm-driven platforms, and adopting multiple monetisation models (memberships, digital goods, live events) for revenue stability. The advice: focus on audience value, community, and sustainable business design, not just chasing virality.

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