Grundfos, a global pump manufacturer, aimed to improve its pricing processes to address increasing competition, dynamic markets, and internal inefficiencies. To achieve commercial excellence, Grundfos partnered with Vendavo, implementing Vendavo Profit Analyzer to replace manual, Excel-based pricing processes with an automated, transparent, and strategic solution. This shift empowered the sales team to focus on value-added selling instead of price-based selling, while providing more visibility into revenue, margin, and customer classifications. The result was improved pricing governance, agility, and customer service, moving the pricing conversation from finance to sales.

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