AI is revolutionizing pharmaceutical sales and marketing by enhancing customer engagement, optimizing marketing tactics, and improving sales efficiency. AI helps predict customer preferences, design dynamic customer journeys, and suggest next-best actions for sales reps, boosting engagement by up to 25%. It also aids in predicting patient behaviors, such as switch propensity and adherence, which can significantly increase revenue. AI-powered tools map key opinion leader networks and improve content personalization. However, AI's full potential is realized when combined with human expertise and organizational transformation.

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