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Embedding Artificial Intelligence across the Sales and Marketing Value Chain

Embedding Artificial Intelligence across the Sales and Marketing Value Chain

Zensar Technologies
Pages 15 Pages

As expectations of customers evolve rapidly due to their everyday interactions with big tech companies, the sales and marketing function across industries is striving to deliver carefully curated, hyper-personalized experiences to consumers. Success in today’s experience economy largely depends on ensuring customer-centricity throughout the customer lifecycle.

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