Restaurant and hospitality brands must shift from price-based tactics to holistic revenue growth strategies. Deloitte recommends integrating pricing, promotions, value positioning, loyalty programs, and customer insights to address evolving consumer expectations and margin pressures. Success requires cross-functional collaboration, revamped org structures, data-driven customer segmentation, and test-and-learn agility. By aligning leadership and investing in consumer sensing, brands can optimize revenue levers for sustainable growth—moving beyond short-term fixes to long-term value creation.

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