With increasingly complex, corporate relationships, the need developed for software that goes beyond functions to manage relationships with customers. The x therefore stands as a placeholder for any actors or objects with which your company is in contact. What is xRM and why do you need it? Any-Relationship Management - xRM for short - is the evolution of Customer Relationship Management (CRM). As business relationships became more complex, the need developed for software that went beyond customer relationship management functions. In response, software was developed as early as the 1990s to manage relationships not only with customers, but also with suppliers, partners, competitors and investors.

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