A McKinsey survey shows that nearly 40% of U.S. consumers are interested in climate-linked financial products, spanning savings, investments, credit cards, and lending programs. This demand extends across income levels and geographic areas, with consumers willing to pay more for products that demonstrate tangible environmental impact. However, many consumers feel uninformed about these offerings, presenting a significant opportunity for banks to educate and differentiate themselves. Institutions that lead in providing tailored, trustworthy green financial products can capitalize on this emerging market.

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