The World Economic Forum’s Advancing Towards Digital Agency report calls for empowering individuals with greater control over their digital presence. It defines digital agency as the ability to manage identity, data, and interactions in a secure, transparent, and user-centric way. Current systems often lack interoperability, trust, and inclusivity, leaving users with limited control. The framework emphasizes digital identity, consent management, and data portability as key enablers. By aligning technology, governance, and business models, stakeholders can build trusted digital ecosystems that strengthen inclusion, resilience, and innovation in the digital economy.

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