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Maximize the value of your data

Maximize the value of your data

Braze
Pages 20 Pages

This report explains how brands can unlock ROI by integrating and activating customer data efficiently. It identifies three goals: making data work harder, scaling performance, and reducing technical burden. The paper introduces the Braze Data Platform, which uses real-time streaming, Snowflake, and MongoDB for seamless data unification and activation. It highlights how composable architectures and automation reduce latency, improve campaign efficiency, and free technical teams from heavy data management workloads.

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