Integrated business planning (IBP) helps companies synchronize supply and demand while managing P&L performance. When implemented effectively, IBP can increase EBIT by 1-2%, boost service levels, and reduce costs. It integrates mid- and long-term plans across the business, including supply, demand, financials, and risk management. However, most companies struggle to turn IBP into an action-oriented process. Success requires senior leadership involvement, real-time data, cross-functional collaboration, and continuous decision-making cycles. Advanced systems and tools are also necessary for optimizing IBP performance.

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