KPMG’s 2025 Hainan Travel Retail Whitepaper highlights Hainan’s emergence as China’s only offshore duty-free shopping destination, experiencing strong market momentum with significant quarterly growth in 2024. The island’s annual duty-free shopping quota of CNY 100,000 is among the highest globally, attracting a diverse range of businesses and consumers. Despite global economic uncertainties and inflation pressures, Hainan is innovating through tax reforms, AI applications, and enhanced operations to maintain competitiveness. Young consumers born in the 1990s and 2000s now represent over half of visitors, driving demand for luxury, cosmetics, and electronics. The whitepaper provides strategic insights to support sustainable, high-quality growth in Hainan’s travel retail sector.

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