WHITEPAPER THE FUTURE OF RETAIL How interactive retail technology is enriching the in-store customer experienceIN-STORE SHOPPING IS HERE TO STAY. Despite headlines about „retail apocalypse“, the majority of retail sales around the world (5 out of 6 transactions) still take place in stores. 1 Several surveys confirm that shoppers are visiting stores more often than before and that in-store shopping is especially popular amongst the tech-savvy Generation Z (those under 25 years in age). 2, 3 CUSTOMERS EXPECT A BLENDED SHOPPING EXPERIENCE. Shoppers flock to stores to experience the product – to see, feel and try it - before they purchase it. 4 While they value this traditional aspect of the shop- ping experience, they also seek the digital shopping features they are attuned t

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