Overview CheBanca! Maximizes Viewability on the Open Web via Outbrain’s New, Exclusive Programmatic Offering CheBanca! is an Italian fintech company that provides retail banking and mortgage lending services. A subsidiary of Gruppo Mediobanca, the company seeks to leverage the strategic opportunity driven by rapid changes in the regulatory environment and traditional customer-bank relationship. In order to increase awareness and coverage of its banking solutions, CheBanca!, alongside Havas Media Group, turned to Outbrain to maximize campaign viewability on the open web through Outbrain’s exclusive programmatic offering. This allows marketers to access premium publishers and exclusive deal types programmatically, using their desired DSP.

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