The brief outlines how HUMAN protects ad tech platforms from fraud, scraping, and malicious activity across the advertising ecosystem. Its solutions include Ad Fraud Sensor and Defense for detecting invalid impressions, Ad Click Defense for filtering fake clicks, and Malvertising and Ad Quality Defense for blocking harmful or policy-violating ads. HUMAN also secures user accounts and prevents scraping through behavioral analysis and 400 machine learning algorithms. A Yieldmo case study showed a 90 percent reduction in invalid traffic. With real-time detection and fine-grained ad quality control, HUMAN ensures accurate billing, brand safety, and trusted ad experiences.

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