IQVIA UK Dynamic Prescription Data (DRx) provides longitudinal insights into prescribing trends using data from 6,000 pharmacies, covering about 50% of the UK panel. It tracks market share shifts, prescribing patterns, and regional variations at sub-ICB level, helping life sciences firms identify growth areas and risks. DRx captures new, switch, and repeat prescriptions, validated twice yearly, and bridges products to ATC classifications for standardized analysis. Deliverables include PowerBI dashboards, Excel flat files, and tailored PowerPoint reports, supporting business intelligence, sales forecasting, and competitive analysis across the UK healthcare landscape.

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