IQVIA Dynamic Prescription Data (DRx) delivers real-world insights from community pharmacies, covering ~50% of the UK market with data from 6,000 pharmacies. It tracks brand performance, market share shifts, and prescribing trends nationally and sub-nationally, helping life sciences companies understand penetration, local influences, and growth opportunities. DRx analyzes new, switch, and repeat prescriptions using de-identified longitudinal data validated twice yearly. Outputs are available via PowerBI dashboards, Excel, or PowerPoint. Business intelligence and commercial teams use DRx for competitive analysis, forecasting, and salesforce effectiveness.

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