COVID-19 accelerated the shift toward eCommerce and direct-to-consumer channels, exposing weaknesses in fragmented data systems that limited supply chain responsiveness. Many healthcare and CPG firms spend more time cleansing data than generating insights, hampering timely decisions. IQVIA recommends adopting Data-as-a-Service models to unify data, standardize transformation rules, and enable scalable analytics. Benefits include faster delivery of insights, reduced reliance on costly system integrators, centralized and integrated data access, and AI/ML-enhanced analytics. Unified data governance positions businesses to optimize resources and thrive post-pandemic.

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