The pandemic accelerated flexible working across consumer health, transforming collaboration and daily operations. Remote work, virtual meetings, and reduced travel quickly became standard, with firms like Twitter and TCS embracing long-term or permanent shifts. Marketing and IT adapted well as distributed teams, while R&D and supply chain remained centralized, raising questions about the need for large office hubs. This shift challenges legacy structures, pushing organizations to trust remote models and empower regional affiliates. To thrive, companies must strengthen digital connectivity, build cultures of trust, and adopt leaner global footprints that prioritize flexibility.

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