This brochure highlights how consumer health businesses can adapt in the post-COVID-19 world by aligning growth with shifting consumer behaviors. Economic downturns, fear of infection, and social restrictions have reshaped shopping habits, driving demand for trusted, affordable, and readily available brands. Consumers are making fewer store visits, buying in bulk, and favoring long-lasting essentials and comfort foods. Larger, established brands are outperforming challengers as reliability outweighs novelty. To succeed, businesses should focus on fewer trusted brands, invest in continuous brand health tracking, and adjust communication strategies to address evolving needs while maintaining consumer trust and loyalty.

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