The brief outlines HUMAN Sightline’s Data Contamination Defense, which prevents bots from skewing analytics through fake likes, comments, reviews, and form fills. Using behavioral analysis, machine learning, and fingerprinting, it detects and blocks malicious bot activity while allowing trusted crawlers and AI agents. The system enables precise prefiltering at the edge, real-time verification, and seamless integration with tools like Google Analytics and Splunk. By filtering fake engagement, it preserves data accuracy, reduces wasted marketing spend, and strengthens decision-making. Sightline analyzes over 20 trillion weekly interactions to deliver adaptive, frictionless, and high-fidelity protection.

Join for free to read