This document outlines IQVIA’s approach to profiling physician practices using claims and prescription data to better understand provider behavior, patient panels, and care patterns. By analyzing demographics, referral pathways, and procedure volumes, it enables healthcare organizations to identify key practice characteristics, optimize targeting, and improve network development. Insights cover patient mix, prescribing tendencies, and provider affiliations, helping organizations design effective engagement strategies. The solution supports market sizing, competitive benchmarking, and improved healthcare delivery by aligning outreach with observed practice behaviors.

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