A large pharma client preparing to launch a biologic in a niche cardiovascular and metabolic market needed deeper insights into patient populations and physician targeting. IQVIA deployed its AI-powered Patient Population & Journey and Physician Targeting solution, integrating real-world data with predictive modeling to profile patients, identify unmet needs, and map physicians. This enabled dynamic multi-country analysis and precise segmentation. Results included identifying 2–5x more eligible patients and re-clustering 30% of physicians across geographies. The solution refined forecasting, optimized outreach, and became a key reference tool in pre-launch planning.

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