IQVIA Patient Centricity in Design integrates patient perspectives into clinical trial protocols to improve recruitment, retention, and outcomes. With 62% of study procedures potentially deterring participation, patient input ensures more flexible, targeted designs that reduce burdens and increase diversity. Benefits include up to 17% faster cycle times, fewer amendments, and fewer protocol deviations. The service applies analytics, patient surveys, focus groups, and real-world data to assess burden, preferences, and outcomes. By aligning study design with real-world experience, sponsors lower costs, enhance efficiency, and create trials that empower patients and strengthen engagement.

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