IQVIA emphasizes the importance of including under-represented populations in research to improve outcomes and equity. Groups often excluded include minorities, the elderly, the disabled, marginalized communities, the unemployed, and the less educated. Barriers include strict recruitment criteria, cultural isolation, digital divides, and mistrust. Limited representation can reduce drug efficacy and support program impact. IQVIA addresses this with flexible engagement approaches, broader recruitment, partnerships with community leaders, and investment in patient organizations. These strategies ensure that diverse patient voices are heard, enabling healthcare solutions that are more inclusive, effective, and aligned with real-world needs.

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