Patient centricity is reshaping clinical trials by embedding patient voice throughout the lifecycle, from protocol design to post-trial support. Longer enrollment timelines and shifting geographies make it essential to address patient and caregiver needs to improve engagement and retention. IQVIA Biotech’s approach combines diversity action plans, empathy mapping, culturally tailored recruitment, and site support to reduce burden and ensure inclusivity. Tools like eConsent, travel assistance, and caregiver engagement strengthen participation, while collaboration with patient organizations amplifies impact. The result is faster recruitment, higher retention, and trials that deliver meaningful, patient-focused outcomes.

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