IQVIA’s Consumer Health Technologies help companies adapt to digital-first strategies in a dynamic, global marketplace. Solutions emphasize interoperability, user-centric design, and actionable insights to manage data complexity and consumer engagement. Capabilities span performance management with ready-to-use dashboards, solution accelerators, and BI tools, as well as content management, social monitoring, adverse event reporting, and master data management. Additional tools like ePromo portals and OCE orchestrated engagement support omnichannel campaigns and compliance. These technologies help manufacturers personalize consumer journeys, strengthen decision-making, and maintain agility amid competitive pressures and evolving healthcare markets.

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