IQVIA Consumer Health Market Insights provides real-world intelligence to compete in fast-moving consumer health markets. It enables organizations to assess performance, capitalize on trends, maintain global scale with local relevance, and ensure a “single version of the truth.” The platform offers data across consumer behavior, prescriptions, social media, and HCP recommendations, combined with predictive analytics for evidence-based insights. Use cases include market assessment, optimizing marketing mix, tracking brand/category performance, measuring consumer perceptions, and benchmarking competition. Covering OTC, nutraceuticals, cosmeceuticals, devices, and nutrition, it delivers consistent, audited intelligence to support growth, loyalty, and opportunity quantification.

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