IQVIA’s Health Equity Insights Engine (HEIE) is a data visualization and analytics tool that enables targeted, scalable interventions by identifying care gaps and disparities across the patient journey. By integrating claims and consumer data at ZIP3 level, HEIE helps healthcare organizations analyze leakage points, prioritize interventions, and tailor outreach based on social determinants of health. It supports decision-making across medical, commercial, and policy functions, and can be customized by disease area. HEIE empowers teams to embed health equity strategies that enhance outcomes, market reach, and long-term business growth.

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