Extend Reach and Engage Your HCPs In The Next Normal
Extend Reach and Engage Your HCPs In The Next Normal
4 PagesIQVIA’s Multichannel Outreach Services (MCO) help life sciences companies extend HCP engagement in the “next normal” by blending digital and traditional channels. Services include email, contact centers, rep assistants, direct mail, fax, and consent programs, all orchestrated for compliant, personalized communication. MCO supports product promotion, event awareness, lead generation, and self-service guidance, leveraging OneKey’s robust HCP database. Campaigns are dynamic, measurable, and fully managed, providing flexibility to adapt strategies. With experience supporting 25+ Canadian pharma firms, IQVIA delivers superior consent capture rates and data-driven engagement outcomes.
