Doximity’s guide outlines eight strategies to effectively engage healthcare providers (HCPs) through digital marketing. Key tactics include providing scientifically grounded, concise content tailored to physicians’ interests and clinical needs. Personalization—by specialty, behavior, and region—boosts relevance, while native formats and video enhance engagement. With display ads often ignored, marketers are urged to focus on storytelling and context-specific platforms like Doximity. Tracking engagement and analyzing campaign data enables ongoing optimization. Ultimately, delivering value-driven content in the right format, at the right time, ensures meaningful HCP interaction.

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