This fact sheet outlines IQVIA’s framework for building impactful digital health strategies in Southeast Asia’s rapidly evolving market. The approach emphasizes aligning organizational goals with end-user-centric tools, data insights, and scalable platforms. Core building blocks include business understanding, technology adoption, and leveraging data for actionable outcomes. Digital tools span mobile apps, connected platforms, AI-driven analytics, and cloud solutions. The strategy drives awareness, engagement, and measurable conversion among patients, HCPs, and stakeholders. IQVIA positions itself as a partner in designing holistic strategies that integrate business needs with digital innovation for improved health outcomes.

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