This brief details Proofpoint’s approach to securing generative AI use. It identifies unauthorized AI tools, monitors sensitive data in prompts, and applies policies that redact or block risky inputs. DSPM protects data accessed by Copilot, AWS Bedrock, and Azure OpenAI, while APIs provide real-time sensitivity checks for LLM workflows. ZenGuide training educates employees on responsible AI use. Adaptive policies detect insider misuse, enforce encryption, and prevent oversharing. By integrating DLP, DSPM, and training, Proofpoint ensures compliance with GDPR, HIPAA, and CCPA while enabling safe AI adoption.

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