This brief outlines how Proofpoint’s DLP transforms data security by unifying visibility across email, cloud, and endpoints. It prevents exfiltration through USBs or personal cloud, detects risky behaviors like file manipulation, and leverages LLM classifiers for accurate identification. Adaptive policies block sensitive prompts to GenAI, enforce encryption, and guide user behavior. A cloud-native architecture ensures scalability, while privacy features anonymize data. With advanced analytics and streamlined incident response, organizations cut costs, improve compliance, and reduce insider-driven data loss.

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